Week Three

9 July 2019

Up to this point, managing our social media channels has been a collaborative effort for the entire marketing team. Most of the work I’ve done has been for our Instagram, but there were instances in which I reformatted content from Instagram for our Facebook and Twitter. That changed today when each intern was assigned a specific channel to “own”, in other words create content, curate content from other sources, engage with that specific audience, and track platform analytics. I was assigned *drumroll* LinkedIn! As I don’t have a lot of experience using LinkedIn for more than simply adding coworkers, peers, and friends to my network, I’m really excited to expand my understanding of the platform and use it to generate a presence for MCNW.

A major aspect of creating a marketing campaign are the analytics that track various numerical, demographic, and objective data. As this is a channel I’ll be managing on my own, I thought it would be appropriate to set some goals for myself regarding the curation and growth of our LinkedIn.

ASSIGNMENT: LinkedIn

Context: Only two posts made on LinkedIn (from 2 months, 10 months ago). Opportunity to build our presence from the ground up. Be cognizant of fact that audience is different: professionals, small business owners, academics, etc — frame content in a way that engages them.

Goal: Post at least 2 times a week.

- Increased posting will lead to more engagement, larger following Can adapt content from other channels

Goal: Reach 1,000 followers by the end of my internship (30 September 2019)

- Current: 987

I plan to start crafting content for this platform once I have admin access to the account (hoping for next week).

ASSIGNMENT: Client feature (Moberi)

Context: Part of the #BestofthePNW campaign.

Channel(s): Twitter, Facebook, Instagram.

Process:

• Look through @moberi Instagram to find photo to repost.

• Research business/look at their website to find info for copy

• Proof + post

Facebook

Twitter

Instagram

HOUR LOG: 8 hours

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11 July 2019

Spent some time today exploring LinkedIn & thinking of potential posts —

Content brainstorm:

• Relevant articles

• Advertise classes/training

• Share testimonials (photo + quote) from class participants or instructors

• Highlight Women’s Business Center

• Client stories (classes they’ve taken, small business plan, etc.)

I also had the chance to meet with our Training Coordinator! Cross-team/department meetings are important as they provide an opportunity to brainstorm with others outside the Marketing team and ensure that no events/information/etc is missed!

Through this meeting I became aware of two more organizations to watch: Prosper Portland and the Inclusive Business Resource Network.

Lastly, I met with my supervisor 1:1 and we agreed to add a few more hours to my work schedule. In addition to working Tuesdays + Thursdays, I’ll now work remotely for a bit on Friday mornings. We also chatted about how to incorporate photography into my work duties — something I’ve expressed interest in since I interviewed. The goal is to set up times for me to visit some of our clients and photograph/interview them. Expanding our original content bank is a goal for MCNW and I think this project will help with that!

HOUR LOG: 8 hours

WEEKLY TOTAL: 16 Hours