Week Eight

13 August 2019

ASSIGNMENT: Brewing the American Dream

Context: Event is next month. Start by promoting the search for mentors, then transition to registration for the event.

Process:

• Look at marketing materials sent by Sam Adams

• Write copy that is cohesive with event messaging

• Research organizations in Seattle to tag in post

• Create graphic for LinkedIn

• Proof + post

Mercy Corps Northwest & Samuel Adams have an exciting mentorship opportunity to share! We’re in search of business professionals in the food & beverage industry to share their expertise at our Brewing the American Dream Speed Coaching event. For more information or to become a mentor, please contact: hcotter@mercycorps.org ------------- Business Impact NW Seattle Credit Union Washington Hospitality Association Seattle Southside Chamber of Commerce

HOUR LOG: 8 Hours

---

15 August 2019

ASSIGNMENT: Individual Development Account Application

Context: IDA applications open August 19th. Promote over the weekend + on day-of.

Process:

• Look at website landing page for IDA

• Look at posts by coworkers for other social channels

• Write copy

• Link post to landing page

• Proof + post

FRIDAY POST:

Ready to start or grow your business with limited resources? An Individual Development Account may be right for you. Our next application period will open on Monday, August 19, at 3 pm. Have questions? We are hosting an informational session that same day at noon, stop by!

AUGUST 20TH POST:

Individual Development Account (IDA) applications are now LIVE! To celebrate the start of the application period, we thought we’d share the story of past IDA-recipient, Zhanna. With support from the matched-savings program, she was able to launch her wedding decorating business. ------------Ready to start your own business? Head over to our website to apply: LINK

ASSIGNMENT: Statistics + Graphic Post

Context: The MicroTest team just released results from the 2018-2019 client survey - use statistics, quotes, other research materials to craft a post.

Process:

• Attend presentation of findings

• Get presentation + survey results from MicroTest team (for reference)

• Write copy

• Create text-based graphic

• Proof + post

(post moved to end of August)

Mercy Corps Northwest is committed to working with small business owners through every step of their business journey. A key factor in small business success is having a strong support system – how have others supported you throughout your professional career?

ASSIGNMENT: Registration promo for Brewing the American Dream

Are you a food and beverage business owner in Seattle? We've got the perfect event for you! Join Samuel Adams Pennsylvania Brewery Company and MercyCorps Northwest on 9/9 for our Brewing the American Dream Speed Coaching Event. Learn the essential ingredients for business success from local industry experts, including experts from Sam Adams. ------------------------------------- Register today: http://ow.ly/vbqQ50vyDmz

HOUR LOG: 8 hours

WEEKLY TOTAL: 16 hours