Social Network Theory

Network Analysis or Social Network Theory proposes that the beliefs and behaviors of an organization are linked to the social system comprised of relationships between members of the organization. By being conscious of the relationships members have with one another (this could manifest in feelings, information exchanges, or more tangible exchanges), one can begin to map the informal communication habits that lead to the creation of formal communication structures. Key components of this theory include: communication patterns, roles (gatekeepers, isolates, ‘stars’), channels and media, and information types. 

This theory was enacted in the many methods of communication as well as the coworker relationships at MCNW. For interns, communication with the rest of the team was largely facilitated by the gatekeeper (intern supervisor). This manifested as the gatekeeper physically escorting us to interact with other members that we did not work under, or feeling the need to CC the supervisor on emails to coworkers outside of our team. This theory was also evident in how information was communicated between coworkers. If coworkers had a friendly relationship that extended beyond simply work, they might be more aft to deliver information informally and in-person, rather than via email.